"Sun Scare" Defined

When sun care meets marketing dollars

Since the mid 1980's there has been increased emphasis worldwide on the importance of teaching proper sun care habits. While the core message behind teaching sun care is legitimate and necessary, much of recent public discussion about sun care falls in the category of over-stated hyperbole that Smart Tan refers to as "sun scare".

Whereas the correct spirit of sun care means teaching people to minimise the risks of overexposure to sunlight while still allowing them to take advantage of the benefits of regular exposure to the sun, "sun scare" stretches the science beyond the data, creating an all-out marketing blitz to unnecessarily scare pople about any sun exposure.